Increasingly over the last decade, people having been trying to unlock the secrets and solve the mystery of the Google Algorithm. But unlike in normal buried treasure stories, this one rarely has a long-term happy ending. That’s because Google makes constant changes to their algorithm which effectively turns every strategy or technique into a short-lived reality.
What is important to point out is that if someone could find the buried treasure and solve the Google Algorithm it would be priceless. That’s because the benefits of achieving a Page 1 ranking in Google are enormous. Research has shown that over 80% of users will click on results that appear on the first page. Less than 5% will click on any result past the third page. So to help you in your quest for buried treasure, we reveal the SEO Secrets for 2011!
The SEO Tips you are about to read are what we believe to be the most powerful SEO strategies available for 2011. As a website owner, you should ensure you incorporate these 10 SEO strategies to get the biggest and fastest rankings boost! Our SEO tips will cover on-page elements such as page structure as well as off-page elements such as link building. In addition to these two, we will also cover some other very important SEO factors which can help your website index and rank in search engine listings.
Tip #1: Use Keywords in Your Domain
When choosing your website domain name try and include your primary keywords whenever possible. In addition, when you name individual pages within your website try and include your top keywords related to that pages subject matter. Be careful to ensure your domain name is easy to spell and easy to remember. For example we used the domain top100seotips.com because it included several keywords variations that describe the site. The top keyword phrases were “Top 100″ “Top SEO Tips” and “SEO Tips.” In order to rank highly for all of these, we included all of them in the domain URL.
This process should also be used for individual pages within your website. If you write a page about picking the best keywords, you should name the page accordingly. An example would be http://yourdomain.com/picking-best-keywords.html.
Validation for Placing Keywords in Domain
Do a Google search for “wine club” and notice that 9 out of the first 10 listings include the keywords “wine” and “club” in their domain name. Pretty convincing proof, which places this tip at the top of our list.
Tip #2: Include Keywords in Title Tags of Your Webpages
When you do a search in Google, the response page will include 10 natural listings plus some paid listings. Of the 10 natural listings the first line in bold is the title of that website page. If you were to click on the link you would also see the title of the web page in the outer frame of your browser. Most Internet browsers (Microsoft Explorer and Mozilla Firefox) have a blue bar at the top of their browsers which displays the title. You want to ensure your website titles are descriptive to browsers and at the same time include keywords about your products and services.
To add or change the title tags within your website, open your web page in your HTML editor or notepad. Then look near the top of each web page within the [head] section and before the section in your HTML. To add a title tag just start a new line and insert [title]Insert descriptive phrase including your keywords[/title]. To modify your title, just remove the existing title text and replace it with your new descriptive phrase that includes your keywords. There are several benefits including enhancing the browsing experience of visitors with disabilities, increasing your page’s keyword density score and relevancy for your targeted keywords, and providing valuable information to all your visitors.
Validation for Placing Keywords in Titles
Do the same Google search again for “wine club” and notice that all 10 listings include the keywords “wine” and “club” in their title. Google pays particular attention to this when deciding relevancy and so should you!
Tip #3: Include Keywords in Headings
When writing for the Internet, you should style your page the same way you were taught to write a report back in grade school. You have a primary heading (referred to as H1 in HTML) and a few secondary headings (referred to as H2 in HTML) and possibly several sub-headings (referred to as H3, H4, H5, etc.) which serve as the layout. Search engines weigh headings more heavily than regular text of site copy. This is because they serve as an outline of what the site is about and are what you “the writer” are stressing to your viewers. When thinking of what to name each heading of your web page remember to include relevant keywords to the page content whenever possible. The best way to accomplish this is by adding keywords to your existing heading concept. For example, if you have a website about “daycare” change the heading of “hours of operation” to “Daycare hours of operation.”
Word of Warning
Do not go overboard and place multiple H1 tags on a page or something similar that is unnatural to the way a page should be written. The technique of inflating your tags is considered keyword stuffing and will be penalized by Google and Yahoo! Just remember to add some keywords to your existing heading copy wherever possible and you will get great search engine results without fear of repercussion.
Tip #4: Put Keywords in Inbound Anchor Text
The text people use to link to you is one of the most important factors for how you will rank in Google. Anchor text is the visible text of a link. For example, if you were going to link to a blog, you might use a something descriptive for the anchor text. For example: There is a really great blog I want you to read <a href=”http://elementarymarketing.com”><strong>Read More</strong></a> about Elementary Marketing. However, if you wanted to make the most out of my link for the blog owner, you would use a nice keyword for the anchor text, for example: Check out this great blog on <a href=”http://elementarymarketing.com” ><strong>Elementary Marketing</strong></a>.
Since “Read More” is not the important aspect of the link, changing what the anchor text is can help the website owner rank highly for their most important keyword “elementary marketing.” The primary reason anchor text is important is that Google determines relevancy and assigns a PageRank to websites and webpages. This PageRank is weighted mostly by the number of inbound links a website or web page has. Think of PageRank as a vote from another website to yours. The more people that vote for you, the higher you rank – plain and simple.
Not convinced? Let’s demonstrate.
Do a Google search for “computers” Skip the wikipedia result and look at the Dell result. If you view Dell’s homepage you don’t see the word “computer” anywhere. When you view the source you can find the word “computer” just one time, in the meta tag for keywords. Obviously that doesn’t have the power to get it to that kind of ranking. If you check the anchor text of their back links you’ll notice a lot of the anchor text uses the keywords “Dell Computers” or something with the keyword “computer” in it.
Tip #5: Give Google Your Sitemap
Search engine bots look for sitemaps when they visit your website. Providing a standard HTML site map will help improve the indexing of your webpages and allow bots to find webpages that they might otherwise have missed. You can now also provide and submit an XML site map to Google Webmaster Tools and Yahoo Site Explorer. Since Google accounts for about 50% of all Internet searches and Yahoo about 30%, keeping them informed of your website and changes you make is a really good idea. It is also relatively easy to do. If you don’t already have one, go to Google.com and signup for a free account. Once complete, login and go to your account. You will see a tab for webmaster tools. Go to the Sitemap section.
There are a bunch of free sitemap generator websites that will automatically create a Google, Yahoo!, and Bing sitemap for you. But if you’re old school or simply want to learn how – Here is the easiest way to create your XML sitemap:
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<?xml version=”1.0″ encoding=”UTF-8″ ?>
<urlset xmlns=”http://www.google.com/schemas/sitemap/0.84″ xmlns:xsi=”http://www.w3.org/2001/XMLSchema-instance” xsi:schemaLocation=”http://www.google.com/schemas/sitemap/0.84 http://www.google.com/schemas/sitemap/0.84/sitemap.xsd”>
<url>
<loc>http://www.smart-it-consulting.com/</loc>
<lastmod>2005-06-04T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>0.6</priority>
</url>
<url>
<loc>http://www.smart-it-consulting.com/database/progress-database-design-guide/</loc>
<lastmod>2005-06-04T00:00:00+00:00</lastmod>
<changefreq>monthly</changefreq>
<priority>1.0</priority>
</url>
<url>
<loc>http://www.smart-it-consulting.com/catindex.htm?node=2</loc>
<lastmod>2005-05-31T00:00:00+00:00</lastmod>
<priority>0.5</priority>
</url>
<url>
<loc>http://www.smart-it-consulting.com/what-is-new.htm</loc>
<lastmod>2005-06-04T08:31:12+00:00</lastmod>
<changefreq>daily</changefreq>
<priority>1.0</priority>
</url>
</urlset>
Upload your Sitemap to your site. Then submit it to Google using Webmaster Tools. Make sure and keep this updated with Google as your website grows and you add, remove, or change page names.
Great News for WordPress Users
If you are using WordPress, simply install the Google XML Sitemap Generator. This awesome plug-in notifies Ask.com, Google, MSN Live Search and Yahoo! about changes to your website via ping.
Tip #6: Generate Good Content, Rinse, and Repeat!
Search engines love content. The more relevant content you provide them the more often they will visit your site and help your rankings. When deciding on what type of content is a good fit for your website, think back to your keywords. Keyword research can spark a content flood. Use WordTracker or a similar tool to find variations of your top keywords and generate content about those topics. Once you’ve figured out what to write about, using WordPress or another content management system can make this process easy. Just create a new blog post each day and you’ll see the search engine spiders start showing up and visitors keep coming back each day to see what’s new.
Tip #7: Write Articles and Promote Them
Our personal favorite SEO technique is to submit articles. You can write an article announcing your company, about hot topics like “renewable energy” and get syndicated. By creating an appealing article, it can get picked up by media giants like USA Today, Washington Journal, and tons of smaller news syndication sites. In addition to getting tons of one-way links to your website, you will also get lots of visitors that ready your article, like what you have to say, and come to your site to see what else you have. There are expensive ways to submit your articles and free ways. Since we love article submission so much, we included a free article submission software for you to use to start blasting content across the Internet. The more articles you submit, the more links you get, and the more visitors you get!
Tip #8: Leave Your Comments
Google and Yahoo caught on to link swapping a long time ago. So now instead of exchanging links or having a directory of links you need one-way links from relevant websites. A great way to accomplish this is to find forums and blogs from people in your industry and leave comments. Be sure to include a link back to your website (and keywords in inbound anchor text). If your website is about NFL football, you could sign up on CBSSPortsline.com or Sports.Yahoo.com (there are probably thousands of these) that provide a forum. Then just create a free account and start commenting on important things in your industry or niche. You can also just leave a “bump” comment, but we definitely recommend leaving a strong valid comment that will get people to notice you and want to check out your site. This includes the search engines!
Tip #9: Treat Each Webpage as Unique
The content on each of your webpages should be unique. So don’t use the same keywords and tags from your homepage to describe these pages too. If you have a website about bikes, you might have a webpage about Mongoose or Schwinn bicycles. Those pages should me SEO’d for the keywords that best describe them. This will help you index those pages for their appropriate keywords while building higher ranking when people search for Mongoose or Schwinn bikes.
Tip #10: Optimize Purchasing Keywords
Keywords are the most important SEO item for every website because that is how search engines view webpages – as clusters of keywords. When determining your keywords make sure and take into account how many searches there are each day for the keyword as well as how many other websites are competing with you. This might sound difficult to comprehend at first, but if you use a keyword tool like the free WordTracker tool you can easily build a list of keywords. Even without using a Keyword tool you can figure out that if you have a site about wine, “wine” is a mandatory keyword. But if you don’t include more keywords like “wine club”, “wine tasting”, or even “merlot” that also relate to your site, getting a high rank for “wine” is unlikely.
When determining your list make sure not to include keywords that are unrelated to your website just because there are a lot of searches for it. For example, don’t include “wine critics” if your website doesn’t have anything about it. Always remember to use keywords that describe the content of your site best and that are most likely to be used by users to find you. Ideally, you know your users well and can estimate correctly what search strings they are likely to use to search for you.
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What is good On-Page SEO?
First your keyword must appear in the title.Then it must appear in the URL.You have to optimize your keyword and make sure that it has a nice keyword density of 3-5% in your article with relevant LSI (Latent Semantic Indexing). Then you should spread all H1,H2,H3 tags in your article.Your Keyword should appear in your first paragraph and in the last sentence of the page. You should have relevant usage of Bold and italics of your keyword.There should be one internal link to a page on your blog and you should have one image with an alt tag that has your keyword….
And That’s it………..
Great post for those starting out. It’s almost a blueprint for what to do on regular basis. I would add just one thing – do not expect quick results and work at it every day. If you do not do the submissions/link building/posting regularly, you will not get anywhere.
I enjoy the efforts you have put in this, regards for all the great posts.
Cool resource! I’ve just bookmarked it.
You should be nominated in a contest for probably the greatest blogs on the web. I would totally recommend this website!
If you are engaged in the industry of online marketing, just about the most important things that you might want to ensure is the visibility with the site. After all, it’ll be pointless to sell offerings if the people will not be able to see your blog first. Who will buy them?
When it comes to effectively making your site visible to the net, there are at the very least three (3) concepts that you ought to consider and understand. These are the Search engine optimization (SEO), the Search engine marketing tactics (SEM) and the Social media marketing.
On the one hand, the SEO is one of the most popular ways to enhance and improve popularity or visibility of your website, page or blog. To be able to achieve this successfully, you need to bear in mind several aspects like the approach on how the search engine works, what keywords or topics folks are looking for along with the actual word being looked for or typed into search engine listings by different online targeted visitor. You must always remember that we are talking concerning millions of visitors all over the world here. These millions can be translated to your pool of clients.
One technique to optimize your site for Google is to edit the contents and the HTML or associated coding forms. You need of doing this in order to confirm for the relevance of your site for your clients or probable customers. Another SEO technique is by way of promoting your site to help different blogs and platforms to be able to raise and enhance the sheer number of inbound and back-links.
Even so, the Search Engine Internet marketing or SEM is another model of internet or online marketing that aims to promote your website through maximizing visibility. The difference of that method from the first that this utilizes paid off placements, contextual advertisements and paid inclusions for enhanced visibility in major search result pages like Google, Google and Bing.
Furthermore, the SEO refer on the manner of optimizing the site or page to get much higher rating and ranking from search results by means of choosing specific keywords and contents that will be associated with your blog. In comparison to which, the SEM uses other ways of marketing the website so that it will be more tightly related to searches and rankings. SEM also constituted AdWords, that can comprise the PPC process or the pay a call transactions. With this particular, it is a must that SEM is not really intertwined with SEO.
Last, but not the the very least, SEM is also another way to make your site well-known. However, this is not an ordinary strategy to improve the visibility of your document or site. This happens because it has special features and benefits additionally.
As you may have already known, almost all people have their own individual accounts in different social media sites like Facebook. For that reason, if you will create a bank account for your company truth be told there, you have more intimate access or connection with your clients and shoppers. This is the specialized and seemingly personalized feature in the social networking sites. On it all, social networking sites are very viral so you must take advantage of this.
When it comes to SEO/SEM, it all goes down to the way advertising is represented inside Web.
Because there is a huge range of business most people approaching this venue for promoting their obtains the concept of ethics will be as well involved.
SEM – Search engine marketing – relates to any type of advertising that happens inside search. With the competition existing in the world of business, many techniques are approached by various online business marketers, unfortunately not always following rules of righteous habit. Due to this basic fact many corporations have their own personal ethics officers specially hired recreate the ethical behavior within the corporation according to the fact that company will interact while using the legal frame work.
This is also the reason why that makes SEO/SEM check out the techniques and their ethics mixed up in marketing initiatives of several websites/online businesses. There are methods existing within SEO/SEM which can be set as standards which were defined as ethical ones for SEO routes.
What will be left right out of the range of methods, are assumed to be unethical as they are not accepted by search engines.
If we see what from this perspective, we’d understand that search sites play the role of a moral authority.
But not all search users and SEO/SEM clients receive an accurate insight of the best way ethics interconnects with this activity.
Let’s take it within the basics.
Search engine companies within their need to drive revenue have to display relevant lists of websites to your visitors. For getting more clients in this respect, consultants need to deliver methods to allow people position their website within the top ranked sites of lists. This will give birth to a few other questions: is this consultant in the the best interest of their client? The purpose of these is for the shopper to get listed before their competition. When unapproved approaches help clients get that will far, does it mean that it must be bad for the specific business?
How does search engine company react right after they become aware that the technique that was used doesn’t obtain the relevant search lists?
Might they declare that tactic as unethical?
In just what circumstances an SEO/SEM tactic becomes unethical?
Should it take that moment when they be aware that the specific technique doesn’t provide the interests of online search engine company?
It goes without just saying that this company is able to modify the algorithms of ranking limiting as a the impact of that will technique, but does this entitle it to become definers of honesty? Regardless of how you use it, one should not permit these questions to restrict the basics of SEO/SEM. In this context strength will relate more to allow use of technology in the best interest these practices that serve the on-line world community. The concept of ethics is required to be based in this respect for a win-win situation. Consultants and search engine listings should co-operate in generating lists that includes merely quality information.
This can be the purpose of constructively using search results means.